I remember when MTV had music. At a young age, I bought a NES with saved up birthday/Christmas money because it was way cooler than my moms Atarti 2600. Playing outside around the neighborhood was the normal. Roaming the mall as a teenager was standard. Hell I remember when malls regularly had lots of people. I watched the adoption of technology from a fringe thing to mainstream.
This is what everyone wanted! Another “as a service” game! Oh, and look, a store front!
Would those “players” be musicians? 100% someone is already trying to figure out how to “collab” with Katy Perry. Big IPs of other franchises (movies/games/anime)? Are they going to do limited timed events to really push the FOMO? Did they see Fortnite and thought “Lets do that!”.